The brand is Kamikaze
Kamikaze Miyabi Coat | Esoteric Car Care
Yeah I'm really happy to have this process done while the rims are still brand new, it will go a long ways towards keeping them looking that way.
I live in San Diego, but if I lived in a cold-weather environment it would be even more important to keep that crap off that they put down to deal with the snow.
oh and 1 other note: if you have $$$$ burning a hole in your pocket..ceramic coating can also be applied to clear bra wraps for even more protection.
Clear bras come with a coating of protection (somewhat from what I understand) but if you apply the ceramic coating it is even better.
Just had the full-car wrap and I was quoted $750 from the detail guy to add the ceramic coating while the care was still there.
If I had come back months later he said the price would be double because they would have to prep the clear bra before applying the ceramic coating.
Price sound high to me and to my detail guy who applied the ceramic coating to my rims.
In any case I opted not to get the ceramic coating added to my clear bra because my car will not be exposed to the elements very much and I take such care with the detailing.
If it was my daily driver and I parked outside during the day or I drove it in cold-weather states then I would consider it.