Great question guys, I noticed that too and was wondering. Ford has a long way to go in sound quality with their "Premium" sound systems. I'll be installing the Kicker vss replacement speakers and would like to add a med size sub as well. My 2016 King Ranch with the "Premium" sound was garbage. The door speakers were cheap, not even co-axial and rated at a whopping 25 watts each. Junk!! Kicker makes some nice VSS (Vehicle Specific System) packages, I also replaced the stock sub (was very low watts and sounded awful) with their amp/sub and it is a very nice upgrade...